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Information Warfare

Target audience analysis, influence operations, center of gravity analysis, strategic communications, and analytical frameworks for information operations.

ResourceDescription
TAAW ReviewTarget Audience Analysis Worksheet review process
Center of Gravity AnalysisCOG identification and analysis methodology
PMESII-PT FrameworkComprehensive operational environment analysis

The TAAW is a structured methodology for analyzing target audiences to support influence operations.

StepResource
ResearchResearching for a TAAW
ReviewTAAW Review Process
CitationCiting a TAAW
DocumentationCreating an Intellipedia Page for a TAAW
Influencer IDIdentify Influencers using the TAAW
  1. Refined Target Audience - Categorize and refine beyond the Potential Target Audience List (PTAL)
  2. Achievability - Rate using control, barriers, and effect size
  3. Conditions - Cause-and-effect analysis of internal/external factors
  4. Vulnerability - HPEM analysis and exploitable attributes
  5. Susceptibility - Trust in channels, communication frequency, existing beliefs
  6. Accessibility - Credible and frequently used communication channels
  7. Arguments - Alignment with vulnerabilities leading to SPO achievement
  8. Assessment Criteria - Specific, measurable criteria aligned with HPEM

The COG represents the source of power that provides moral or physical strength, freedom of action, or will to act.

COG Analysis Steps:

  1. Define the Operational Environment
  2. Determine COGs for All Parties (Friendly, Adversary, Host Nation)
  3. Identify Critical Capabilities
  4. Identify Critical Requirements
  5. Identify Critical Vulnerabilities
  6. Develop Courses of Action

A comprehensive analytical tool examining seven key domains:

DomainDescription
PoliticalPolitical alliances, resistance, diplomatic efforts
MilitaryMilitary relationships, posture, cooperation
EconomicTrade agreements, investments, dependencies
SocialSocial programs, cultural exchanges, education
InformationInformation operations, narratives, propaganda
InfrastructureCritical infrastructure projects and dependencies
Physical TerrainStrategic terrain features, chokepoints, resources
TimeWeather patterns, holidays, operational timing

See: PMESII-PT Framework Guide

Hierarchy of Psychological Effects Model (HPEM)

Section titled “Hierarchy of Psychological Effects Model (HPEM)”

Referenced in TM 3-53.11 Chapter 2, the HPEM provides a framework for:

  • Aligning desired behavior with assessment criteria
  • Identifying where target audiences fall concerning SMO/DB
  • Measuring progress toward psychological objectives
CriteriaDescription
Reach of TASubstantial and active following among target audience
Engagement RateLikes, comments, shares indicating active participation
Platform SuitabilityPrimary platform matches TA preferences
Content StyleAlignment with TA interests and values
Credibility & TrustPerceived expertise, authenticity, reliability
Cultural SuitabilityAlignment with linguistic and cultural context

For detailed research methodologies, see the Research & OSINT section:

  • JP 1-02 - DOD Dictionary of Military Terms
  • JP 3-0 - Joint Operations
  • JP 5-0 - Joint Planning (PMESII-PT coverage)
  • TM 3-53.11 - Hierarchy of Psychological Effects Model
  • Ware III, Charles M., and Aaron Siebenaller. “IDENTIFYING INFLUENCERS FOR PSYOP.” NPS, 2021.
  • Wingate, Alexander R., Kyle M. Gerik, and John A. Benson. “ANALYZING KEY COMMUNICATORS.” NPS, 2022.
ToolPurpose
ROOBRICKCollaborative COG Analysis
Draw.ioMind maps and diagrams (no login)
GephiNetwork visualization and analysis
CryptpadE2EE collaborative spreadsheets