SWOT Analysis
Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis
Section titled “Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis”What It Is: A diagnostic technique used to identify the Strengths, Weaknesses, Opportunities, and Threats related to a particular objective or organization.
When to Use It: For strategic planning, competitor analysis, or self-assessment.
Step-by-Step Guide:
- STEP 1: Define the objective clearly. (Beebe and Pherson, 2015, p. 188)
- STEP 2: List strengths, weaknesses, opportunities, and threats. (Beebe and Pherson, 2015, p. 188)
- STEP 3: Identify strategies for exploiting strengths and opportunities, and mitigating weaknesses and threats.
SWOT Analysis Template:
| Strengths | Weaknesses |
|---|---|
| - Strength 1 | - Weakness 1 |
| - Strength 2 | - Weakness 2 |
| - Strength 3 | - Weakness 3 |
| Opportunities | Threats |
|---|---|
| - Opportunity 1 | - Threat 1 |
| - Opportunity 2 | - Threat 2 |
| - Opportunity 3 | - Threat 3 |