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Structured Brainstorming

Structured Brainstorming

Section titled “Structured Brainstorming”

What It Is: A group process for generating new ideas in a structured way, which is more systematic than traditional open-ended brainstorming.

When to Use It: At the beginning of a project to explore all aspects of a problem or to generate a list of hypotheses.

Step-by-Step Guide:

  1. STEP 1: Gather a team of analysts. Use sticky notes for brainstorming, focusing on possible causes or factors. (Beebe and Pherson, 2015, p. 250)
  2. STEP 2: Post sticky notes on a wall and rearrange them into groups based on similarities. (Beebe and Pherson, 2015, p. 251)
  3. STEP 3: Analyze themes and draw conclusions for further investigation.