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Quadrant Crunching

What It Is: An imaginative thinking technique that uses a 2x2 matrix to explore alternative scenarios and generate new insights.

When to Use It: For long-range forecasting or when the future is particularly uncertain.

Step-by-Step Guide:

  1. STEP 1: Break the lead hypothesis into component parts and identify critical dimensions. (Beebe and Pherson, 2015, p. 354)
  2. STEP 2: Use 2x2 matrices to generate alternative scenarios. (Beebe and Pherson, 2015, p. 354)